The Collaboration
- Product Stylist: Charlotte White @charlotte____white
- Makeup Artist: Sophie Leach @sophieleachmuaHair
- Stylist: Shenem Fuat @senstylist
- Stylist: Yana Miroshkina @miroshkinayana
- Model: Sara Osmanova @sara_osmanova
- Model: Bettina Paulovics @bettinapaulovics
- Model: Dario Montana @dariomontana_
At MH2 Talent Agency, we are always excited to work with brands that share our passion for diversity and creativity. Recently, we partnered with REDTAG, a beloved value-fashion and homeware brand in the Middle East, to showcase their annual Ramadan 2024 fashion collection. This collection is a perfect blend of modesty and modern glamour, designed to transition effortlessly from prayerful days to celebratory Iftar evenings.
Tradition Meets Modern Glamour
REDTAG's Ramadan 2024 collection draws upon their extensive experience in "glocal" offerings—interpreting global trends through a local lens. Our collaboration aimed to highlight this unique approach by showcasing a range of outfits that embody both tradition and contemporary style. The collection features modest yet festive apparel that appeals to fashion-forward shoppers during Ramadan, combining newness, multi-occasional appeal, and value for money.
The Campaign Shoot
The campaign shoot was an exquisite affair, set against an elegant and culturally rich backdrop. The ambiance was designed to evoke the spirit of Ramadan, with intricate decorations and a warm, inviting atmosphere. Our models showcased a variety of outfits, from traditional abayas to modern dresses, each piece highlighting the collection’s unique blend of modesty and glamour.
Capturing the Essence of Ramadan
Our diverse roster of models played a crucial role in bringing REDTAG's Ramadan collection to life. Their natural elegance and diverse backgrounds added authenticity and depth to the campaign. Each scene was meticulously crafted to showcase the intricate designs and luxurious fabrics of the collection, making it a visual feast for the audience.
The collection includes:
- Muted Glitz for Women: Day-and-night outfits with subtle hints of gold.
- Golden Dust Range: Ethnic motifs celebrating the occasion's grandeur.
- Boho Chic Ensemble: Modern ethno, paisley, and floral prints with self-jacquard and lurex fabrics.
- Rose Sparkle Edition for Girls: Vibrant frocks in flamingo pink with festive embellishments.
- Retro Brights and Golden Chic for Senior Girls: Embroidery and meshwork in eye-catching gold.
- Back to Nature for Senior Boys: Durable shirts, tees, and trousers in earthy tones.
- Stylish Options for Young Boys and Men: Shirt-waistcoat-bowtie sets, blazers, and casuals in pastels and creams.
Book Our Talented Roster for Your Next Campaign
Inspired by our work with REDTAG? Discover how our talented models and actors can elevate your next campaign. Whether you're launching a fashion collection or a brand campaign, MH2 Talent Agency has the perfect talent to bring your vision to life. Contact us today to book exceptional talent and create something extraordinary together!
