Cast for MG Campaign by Havas
For this campaign, Michelle Hay Management curated a diverse lineup of models and talent to capture the vibrance of the MG RX9. From stylish influencers to dramatic fashion characters, every role was carefully selected to align with the creative direction of the production.
Meet the Cast
- Driver: Samir
- Man in a Giant Coat: Irvine
- Handbag Ladies: Genesis & Arteeva
- Lady in Long Dress: Alena
- Dress Lady’s Helpers: Heloisa & Amjad
- Additional Fashionistas: Sara Ta & Malek
- Lady with Chihuahua: Patricia & her dog, Concon
- Influencers: Eric & Elvan
- Policeman: Ahmed
- Couple on Motorcycle: Kevin & Lily
About the Campaign
The MG RX9 campaign challenges the idea that luxury is about being seen, instead defining it as something to be experienced. In a city filled with bold displays of status—flashy fashion, loud performances, and staged social media moments—the RX9 moves through effortlessly, commanding attention with understated elegance. It stands as a quiet statement amid the noise, proving that true luxury isn’t about spectacle, but presence.



Why Choose Michelle Hay Management?
Michelle Hay Management specializes in sourcing the right talent to match the creative needs of each project. For the MG RX9 campaign, the agency provided a diverse, professional cast that helped elevate the production’s storytelling and visual impact.
For brands looking to secure top-tier casting in the Middle East, Michelle Hay Management remains a trusted partner, delivering high-quality talent.