In Full Bloom – THAT Concept Store

Michelle Hay Management and THAT Concept Store

Michelle Hay Management partnered with THAT Concept Store on a seasonal campaign 'In Full Bloom'. THAT Concept Store is a long standing client who trusts our expertise in sourcing not only the right models for feature and business-as-usual campaigns - but also for production artists to compliment the creative team and deliver exceptional results.

For this creative shoot, we sourced a team of four creative talents and two models.

Artists: Amina, Charlotte, Lauren and Sophie

Our artists delivered a colourful and etherial style in this studio shoot. Both soft and bold just like the bloom theme, the styling of HMU, the set and the clothing came together in the signature bold blocks of colour that THAT Concept Store is known for, but with an added springlike freshness in hues of gold, blue, pink, and green.

Models: Aditsa & Cihat

The campaign creative team wanted a youthful feel and memorable looks from the models. Aditsa and Cihat stood worked perfectly in the dream-like set and styling of the campaign.

'In Full Bloom' Campaign

The campaign features bold colour and flowers in unexpected ways, adding personality to the THAT Concept Store Style. Interesting contrasts were created with flowers in focus and out of focus to integrate and stand out against block colour backgrounds. The campaign also featured still life product shots expertly styled and shot in a similar loo to the models shots. Featured brands included Jacque Marie Mage, Linda Farrow, LOEWE, The Bespoke Dudes, and more.

Credits

• Creative Director: Francesca Dupénois @francesca_don
• DOP/Director: Krystian Szachno @krystian_szachno
• Photographer: Amina Zaher @aminazaher
• Hair and Makeup Artist: Sophie Leach @sophieleachmua
• Stylist: Charlotte White @charlotte____white
• Set Designer: Lauren Haslam @laurenhaslam
• Model: Aditsa Berzeniia @aditsa_berzenia
• Model: Cihat Seyhun @thankyoucs

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