Freedom to Be – One&Only Reethi Rah
project Overview
Michelle Hay Management and One&Only Reethi Rah
Michelle Hay Management recently contributed to the Freedom to Be campaign for One & Only Reethi Rah in the Maldives. For this lifestyle campaign, we sourced two international models, Alena Vorobeva and Anissa Bakhti, perfect for the sense of freedom and adventure of the visuals, which are set against the stunning backdrop of one of the Maldives’ most exclusive island resorts.
International Models: Alena Vorobeva & Anissa Bakhti
The Campaign: Freedom to Be
The Freedom to Be campaign aimed to capture the carefree spirit of Reethi Rah, inviting viewers to experience the luxurious, untamed beauty of the resort. We selected Alena and Anissa for their ability to embody this natural, adventurous vibe, aligning perfectly with the campaign’s message of exploration and relaxation. We're so proud of the end results, which included interesting and rich photography that brakes away from an expected resort style making them stand out as memerable.
A Collaborative Effort with Meraki Production
Michelle Hay Management worked closely with Meraki Production, a full-service international creative photo and film production company with offices in Dubai and London. Specializing in film and photo production across the Middle East, Europe, Asia, and Africa, Meraki's expertise ensured a seamless execution of the Freedom to Be campaign. Their team brought creativity and professionalism to every aspect of the shoot, helping to capture the essence of One & Only Reethi Rah’s stunning environment. For more details on this project and other works by Meraki Production, visit their work page.
Credits
- Creative Director: Edward James Lee @edwardjameslee
- Art Director: Julien Lazaro @jl_lazaro
- Photographer/Director: Philipp Paulus @philipppaulus
- DOP: Vince Rappa @vincerappa_dp
- DIT: Dallas Raines @dallasraines
- HMUA: Julia Rada @julia.rada
- MUA Assistant: Swapna Shaheen @swapsmakeup
- Stylist: Vasil Bozhilov @vasilbozhilov
- Model: Alena Vorobeva @vorobeva080
- Model: Anissa Bakhti @ooreethirah
- Model: Balthazar Dib @balthazardib
- Production: Meraki @meraki__production
Michelle Hay Management’s Expertise in Lifestyle and Commercial Campaigns
With extensive experience across the UAE, Saudi Arabia, and the region, we specialize in sourcing talent for lifestyle and commercial campaigns. Known for our collaborative and reliable approach, we work closely with brands and production teams to provide talent that aligns with each project’s unique vision. From casting to on-site support, we ensure that every campaign is executed with professionalism and creativity.
About Michelle Hay Management
Michelle Hay Management is a full-service modeling agency based in Dubai, UAE. In addition to representing some of the best models in the region, the agency offers premium international talent and top production artists, including photographers, set stylists, makeup artists, hair stylists, and more. Michelle Hay Management also operates a dedicated division, MH2 Talent Agency, which supplies cast, actors, and hosts for lifestyle, hospitality, FMCG, and event campaigns.
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